I saw this last week and actually spent about 45 minutes testing my intelligence and passing the link around to my friends.
This new push by Trivial Pursuit leverages the never ending quest to declare which sex is superior in intelligence. Not only do I think this is a genius move, and perfect match for Trivial Pursuit, but Hasbro went above and beyond with this one: When you play online at The Trivial Pursuit Experiment you’re first asked if you’re a male or female (duh!, it’s the battle of sexes!)- so, when you answer a question correctly you are served up a nice little kitschy phrase telling you how smart you are, and (in my opinion the best part, and smartest part of this whole thing) a FAIL video of the opposite sex. Coming straight from failblog and/or youtube these videos make you cringe, laugh, let out some UGH, and OWs, and then remember that’s why your sex is smarter- ’cause you don’t do stupid things like that dumb person did in the video. PHEW.
smart, fun, playful- who could want more? nice job Hasbro.