I saw this last Friday on Gothamist, but didn’t want to take away from the high energy, yeye weekend mood, so I waited until today to post this little bit of news on saatchi & saatchi’s attempt to “revitalize” the I (heart) NY logo. YIKES. I would love to know which (not nice adjectives inserted here) creative director thought this was a genius redesign, because if I ever ran into this person I would make weird squirrel noises and flap around like a butterfly… you know because it would be funny and stuff.
* note, if this was a mean joke someone played on saatchi & saatchi…it’s um really mean and kind of hilarious- but if you know this was a joke, let me know so I can add in the fact that this amateur, 17million dollar attempt at a redesign is, in fact, and thankfully, not real.
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