I saw this link that @Juliaroy posted on Twitter last night. At first I was confused by what it was, but I played along and waited. I can’t describe the end feeling as a pleasant surprise…I was really really excited. I don’t want to say exactly what it is, because I will ruin the fun for you. But, it’s so smart, fun to watch and play, and will no doubt be a viral success. Enjoy.
1 response so far ↓
Sameer Vasta // March 13, 2008 at 8:14 pm |
There was a video similar to this posted on the web about two or three years ago — not advertising anything at all, just a neat video someone made at a high school basketball game.
This video is a blatant ripoff (albeit with much tighter production) of that original video. While I agree that it is smart and very viral, it is, by no means, original. I’d hesitate calling the concept smart since they didn’t come up with it; the smartness came in the company’s ability to reuse good ideas for their campaign.